FCS Television Commercial Recognized with Silver ADDY® Award

Fort Myers, Fla., March 7, 2023 – A television commercial produced by Florida Cancer Specialists & Research Institute, LLC (FCS) has been recognized with a Silver ADDY® by the American Advertising Awards, which honors excellence in advertising as judged by creative industry professionals around the world. FCS was awarded a Silver ADDY® in the Regional/National – Single TV Spot category for the Little Things television commercial produced as part of its Little Things brand campaign, in collaboration with ChappellRoberts of Tampa.

“For many patients, a cancer diagnosis and treatment bring fear of missing out on the special things that mean the most. Our campaign showcases how FCS takes care of all of the big things in cancer care, so our patients can continue to enjoy all the special and important little moments in their lives,” said FCS Vice President of Marketing Michelle Robey. “It is incredibly rewarding to be recognized for bringing hope and healing to those who entrust their care to FCS.”

Nathan H. Walcker, FCS Chief Executive Officer, said, “Our Little Things campaign is an excellent representation of our brand and, even more so, our mission at FCS: to be patient-centered, inspired by hope, and powered by science and innovation. This recognition acknowledges the passion and talent of our marketing team, and their dedication to telling our story in such an impactful way.”

The American Advertising Awards, home of the ADDY® Awards, is the advertising industry’s largest and most representative competition. Over 40,000 entries are submitted annually in competitions sponsored by local chapters of the American Advertising Federation. Silver ADDYs are bestowed to creative works that are considered outstanding and reflect the creative spirit of excellence in the art of advertising.

View the FCS ADDY® Award winning commercial here: (TV Spot 1) https://www.youtube.com/watch?v=JoP4ejMv2jM

View the full list of ADDY® Award winners: https://aaf-tampabay.us15.list-manage.com/track/click?u=c901c4b2b7c26f51b19afef84&id=4d0709bd26&e=15c2d4215a