Agency Owner Transitions from Patient to Brand Consultant

Florida Cancer Specialists & Research Institute Names ChappellRoberts New Agency of Record


Tampa, FL – August 1, 2016……… A successful battle against breast cancer gave Colleen Chappell, CEO & President, ChappellRoberts, a deep, personal passion for her medical team at Florida Cancer Specialists & Research Institute (FCS). Now, Chappell and her agency team will translate this rare, first-hand experience into a brand elevation for FCS, the largest independent medical oncology/hematology practice in the United States.

“As a patient, I’ve experienced the unparalleled expertise and unwavering compassion that allowed me to win my battle against cancer,” said Chappell. “Ensuring that more patients know that leading cancer treatment is available right near their home is the most important assignment in my career.”

With more than 200 physicians in over 90 locations across the state, FCS provides world-class cancer care in community-based settings close to patients’ homes. Recognized by the American Society of Clinical Oncology (ASCO) with a national Clinical Trials Participation Award, FCS offers patients access to more clinical trials than any private oncology practice in Florida.

“ChappellRoberts’ extensive branding experience with some of the most admired brands combined with Colleen’s personal experience with FCS make them uniquely qualified to bring innovative, integrated solutions,” said FCS CEO, Bradley Prechtl. “We’re excited to write the next chapter of our growth and success with them as our strategic agency partner.”

ChappellRoberts was selected after a national agency search. Their award-winning health care strategists will help increase FCS’ consumer awareness and preference, build patient volume and create long-term consumer affinity.

“Working with ChappellRoberts will help us achieve our strategic goal – raising awareness that we deliver world-class care close to home,” added Shelly Glenn, Chief Marketing & Sales Officer, FCS. “Colleen’s personal journey is going to help us tell our important story.”